Volume and Value

Tourism Volume & Value 2008
 
Click on the link below to download a report analysing the volume & value of tourism across the Northwest.
 
England's Northwest: Tourism Volume & Value 2008

STEAM

STEAM (Scarborough Tourism Economic Activity Monitor) is an economic model owned and operated by Global Tourism Solutions. The model provides estimates of tourist numbers, tourist days and total revenue generated for:-

  • Tourists staying in serviced accommodation
  • Tourists staying in non-serviced accommodation
  • Tourists staying with friends/relatives
  • Day Visitors

It also provides estimates of employment supported by tourism expenditure broken down by sector (accommodation, food & drink, recreation, shopping, transport).

Click on the links below for regional and sub-regional summary STEAM reports:-

Northwest Region
STEAM 2008 - North West Executive Summary
STEAM 2007 - North West Executive Summary
Northwest Trends 2003 - 2007

Cumbria
STEAM 2008 - Cumbria Executive Summary

Lancashire
STEAM 2008 - Lancashire Executive Summary
STEAM 2007 - Lancashire Executive Summary
Lancashire Trends 2003 - 2007

Merseyside
STEAM 2008 - Merseyside Executive Summary
STEAM 2007 - Merseyside Executive Summary
Merseyside Trends 2003 - 2007

Greater Manchester
STEAM 2008 - Greater Manchester Executive Summary
STEAM 2007 - Greater Manchester Executive Summary
Greater Manchester Trends 2003 - 2007

Cheshire
STEAM 2008 - Cheshire Executive Summary
STEAM 2007 - Cheshire Executive Summary
Cheshire and Warrington Trends 2003 - 2007

Notes : STEAM Methodology

Overnight Visitors (serviced and non-serviced accommodation)

A key strength of STEAM is its "bottom-up" approach, i.e. the collection of local level data to build up an assessment of tourism demand.  A comprehensive collection of accommodation stock data (serviced and non-serviced) is undertaken each year, providing a valuable insight into the region's accommodation supply. Stock information is combined with occupancy data from the region's occupancy surveys and expenditure data from accommodation tariffs & visitor surveys to produce estimates of numbers of overnight tourists and levels of expenditure in serviced and non-serviced accommodation.

Overnight Visitors (Staying with Friends/Relatives (SFR))

Revenue estimates for the staying with friends/relatives (SFR) market are based on STEAM’s own array of SFR indicators applied to various types and sizes of destination. Key data analysed in estimating the volume and seasonality of SFR trips include resident population levels and trends in day and staying visitor markets.

Day Visitors

Day Visits include all non-regular trips lasting three hours or more, for leisure purposes, from home and from a holiday base, from within and from outside the region.  Click here for further information on Day Visitor estimates within STEAM.

Note: Generating estimates of day visiting is a very complex area and there is still much work to be done in securing reliable data for this segment.  STEAM reports are designed primarily to provide an indicative base to monitor trends rather than to give a precise measurement of tourism.