Volume and Value
STEAM
STEAM (Scarborough Tourism Economic Activity Monitor) is an economic model owned and operated by Global Tourism Solutions. The model provides estimates of tourist numbers, tourist days and total revenue generated for:-
- Tourists staying in serviced accommodation
- Tourists staying in non-serviced accommodation
- Tourists staying with friends/relatives
- Day Visitors
It also provides estimates of employment supported by tourism expenditure broken down by sector (accommodation, food & drink, recreation, shopping, transport).
Overnight Visitors (serviced and non-serviced accommodation)
A key strength of STEAM is its "bottom-up" approach, i.e. the collection of local level data to build up an assessment of tourism demand. A comprehensive collection of accommodation stock data (serviced and non-serviced) is undertaken each year, providing a valuable insight into the region's accommodation supply. Stock information is combined with occupancy data from the region's occupancy surveys and expenditure data from accommodation tariffs & visitor surveys to produce estimates of numbers of overnight tourists and levels of expenditure in serviced and non-serviced accommodation.
Overnight Visitors (Staying with Friends/Relatives (SFR))
Revenue estimates for the staying with friends/relatives (SFR) market are based on STEAM’s own array of SFR indicators applied to various types and sizes of destination. Key data analysed in estimating the volume and seasonality of SFR trips include resident population levels and trends in day and staying visitor markets.
Day Visitors
Day Visits include all non-regular trips lasting three hours or more, for leisure purposes, from home and from a holiday base, from within and from outside the region. Click here for further information on Day Visitor estimates within STEAM.
Note: Generating estimates of day visiting is a very complex area and there is still much work to be done in securing reliable data for this segment. STEAM reports are designed primarily to provide an indicative base to monitor trends rather than to give a precise measurement of tourism.
Click on the links below for regional and sub-regional summary STEAM reports:-
Northwest Region
STEAM 2006 - Northwest Region
Northwest Trends 2003 - 2005
STEAM 2005 – Northwest Region
STEAM 2004 – Northwest Region
STEAM 2003 – Northwest Region
Cumbria
STEAM report
Lancashire
STEAM 2006 - Lancashire
Lancashire Trends 2003 - 2005
STEAM 2005 – Lancashire
STEAM 2004 – Lancashire
STEAM 2003 – Lancashire
Merseyside
STEAM 2006 - Merseyside
Merseyside Trends 2003 - 2005
STEAM 2005 – Merseyside
STEAM 2004 – Merseyside
STEAM 2003 – Merseyside
Greater Manchester
STEAM 2006 - Greater Manchester
Greater Manchester Trends 2003 - 2005
STEAM 2005 – Greater Manchester
STEAM 2004 – Greater Manchester
STEAM 2003 – Greater Manchester
Cheshire and Warrington
STEAM 2006 - Cheshire and Warrington
Cheshire and Warrington Trends 2003 - 2005
STEAM 2005 – Cheshire and Warrington
STEAM 2004 – Cheshire and Warrington
STEAM 2003 – Cheshire and Warrington